Environment

Environmental Highlight

FY06 / 2024 Goals for 2030
Scope1 1,433.4  t-CO2 50% reduction
Scope2 2,159.5 t-CO2 50% reduction
Environmental policy

KeePer regards the solution of environmental problems as one of the most important management issues and promotes environmental conservation through its business activities, thereby contributing to the realization of a sustainable society. Environmental issues are becoming more serious every day, and we will approach various themes such as the promotion of carbon neutrality to mitigate climate change, efficient use of natural resources such as water and energy, and preservation of biodiversity.
In particular, KeePer recognizes that climate change countermeasures are an important issue for the world as a whole.

KeePer is committed to providing products and services that reduce negative environmental impact in all processes from product development, procurement, distribution, use, and disposal, and has established the following environmental policy.
The Environmental Policy stipulates that we will comply with international declarations, conventions, treaties, and the laws and regulations of the countries and regions in which we operate, as well as the following five policies. The Board of Directors has adopted a resolution for the formulation of this Environmental Policy.


【Environmental Policy】

1. We will promote the reduction of greenhouse gas emissions in order to achieve carbon neutrality to mitigate climate change. To this end, we will set our own targets for energy efficiency and usage, and work on plans to achieve them. We will also develop products and services that contribute to climate change mitigation and adaptation.

2. Reduce water consumption through efficient use and recycling to conserve water resources.

3. In order to conserve biodiversity, we will thoroughly control chemical substances that impact the environment and prevent environmental pollution. We will also minimize the release of soil pollutants, air pollutants, hazardous waste, and wastewater, and dispose of them appropriately.

4. We will reduce the use of natural resources such as water, fossil fuels, minerals, and native forest products through manufacturing, substitution, reuse, conservation, recycling, and other means.

5. In the proper management of resources, we will promote the 3Rs (Reduce, Reuse, Recycle) and ensure the reduction of waste emissions, conservation and efficient use of resources.

■ Scope of application
This policy applies to all employees and officers of KeePer.
We also expect all business partners related to our products and services to act in accordance with this policy.

■ Disclosure
We will periodically examine the implementation of this policy and make improvements as necessary. We will also disclose appropriate information regarding the status of our environmental initiatives based on this policy.

■ Promotion Structure
The Board of Directors serves as the oversight body for environmental matters, including climate change.
In addition, the Sustainability Committee meets in an advisory capacity to the Board of Directors.
The Board of Directors makes the final decision on matters that are brought to the Committee's attention.
The Board of Directors monitors progress toward goals related to climate change and other issues and is responsible for overseeing progress on goals.

Board resolution: August 10, 2023

KeePer Specific Environmental Initiatives

KeePer products developed according to the technical standards of Germany, an environmentally advanced country

KeePer has established a technical cooperation with SONAX, the largest automotive chemical manufacturer in Germany.
With environmentally advanced European companies as our partners, KeePer products are environmentally, ecologically, and human health friendly in nature.
KeePer coatings are also characterized by the fact that rainfall removes dirt, which reduces the number of car washes and the amount of time spent on car washing, as well as the amount of water and detergent used, and the amount of gasoline consumed for transportation.
Furthermore, KeePer coating itself is a service that helps people "use" their cars cleanly for a long time, which indirectly contributes to the reduction of CO2 .
We recognize that the average age of passenger cars is aging every year, from 5.33 years in 1988 to 9.03 years in 2022, and that KeePer coating is needed to keep cars clean and in service longer.

KeePer products are environmentally and human health friendly

Biodegradable surfactants


Biodegradable chelating agent

■ EDTA is commonly used in Japan as a "chelating agent" to maintain cleaning power. However, since EDTA is a "non-biodegradable" substance, its use is regulated in Europe, and KeePer products use GLDA, a biodegradable chelating agent.
GLDA is less likely to cause "bioaccumulation when released into soil, rivers and oceans," which is a concern with non-biodegradable chelating agents such as EDTA, thereby reducing potential threats to ecosystems and drinking water.


De-VOC (Volatile Organic Compounds)

■ As part of our efforts to focus on product development and improvement in consideration of the environment and the human body, we are actively working to make our products VOC-free.
VOC-free reduces greenhouse gas emissions and mitigates the impact of climate change.
VOCs are also a major source of indoor air pollution, so we offer products that take into account the needs of keeper coating applicators.

KeePer's unique mechanism "stain-proof ability to prevent the adhesion of dirt"

When it rains, the car will be as clean as if it had been washed, thus reducing the number of car washes and making it easier.
Fresh Keeper, Eco-Diamond Keeper, and EX Keeper are, van der Waals forces (intermolecular forces) due to the effect of the special surface molecular structure
It has a "unique antifouling ability to prevent the adhesion of dirt" by minimizing therefore, dust does not adhere to the painted surface even if it lands on it,
when natural rain falls, along with water that has been repelled by its original water repellency, dust and other contaminants are removed, leaving the car as clean as if it had been washed.
*If the rain itself contains yellow sand, etc., it will be dirty. Please wash your car.

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