Business

KeePer's business consists of two segments, "LABO operation business" and “Products related business“ for BtoC and BtoB (wholesale), respectively.

■ Segment 1: LABO operation business (BtoC)

We operate KeePer LABO stores based on the concept of "stores that provide car beautification," focusing on automobile coatings for general car users.
At KeePer LABO, our highly skilled and knowledgeable staff apply KeePer coatings using special KeePer-developed chemicals.
In addition, we also offer high-quality hand car washes using pure water for the finishing touches and interior cleaning.
KeePer LABO stores also play a role in providing information for product development and building a retail sales structure by gathering information on trends in preferences through direct contact with ordinary car users.
Overall, the KeePer LABO operation business had 125 stores in Jan. 2024, 112 directly managed and 13 franchise stores.
Furthermore, Singapore is expected to be KeePer LABO’s first overseas outlet, and SG KeePer, a locally incorporated joint venture, was established in Feb.2024.

■ Segment 2: Products related business (BtoB)

(i) After-market
This segment includes the wholesale of chemical products and machinery to “KeePer application shop*” and “KeePer PROSHOP*”, which are operated mainly at gas stations and have approx. 6,500 outlets nationwide, as well as training and certification.
At present, the aftermarket is the most significant area of products related business, accounting for approximately 30% of total sales in the fiscal year ended June 30, 2023.

*KeePer Application Shop and KeePer Pro Shop are stores that have undergone technical training in KeePer theory and KeePer application techniques developed by KeePer's Technical Development Department at 18 training centers nationwide, and are able to apply and sell service products such as KeePer coatings using KeePer brand products, and are called KeePer brand products and service products such as KeePer coatings, etc., are called KeePer stores. In addition, among those stores, those with certified technicians who have passed the "KeePer Coating Technique 1st grade Qualification," a technical level set by KeePer, and whose environment and facilities are judged to be suitable for applying KeePer coatings, are certified as "KeePer Pro Shops" and registered as "Service Brands. The service brand is "Keeper ProShop".

(ii) New Car Market
Wholesale of chemical products to TOYOTA, HONDA, SUBARU, Mitsubishi, and other car dealers that have adopted KeePer coatings as genuine products.
This is an area that has been growing rapidly in recent years.

(iii) Coatings other than for cars
This area includes the sale of chemicals used for coatings for non-automotive applications such as signboards, smartphones, motorcycles, bicycles, ships, bathrooms, kitchens, and vending machines.
This is an area where KeePer coatings are being promoted as a new value in the home and in people's daily lives.

(iV) Overseas Business
As of Feb. 2024, there are a total of 16 KeePer PROSHOPs or KeePer application shops, including 11 in Hong Kong, 3 in Taiwan, 1 in Korea, and 1 in Mexico.